Wanting to practice my graphic design skills, I created an imaginary tea company called “The Perfect Cup” to create an ad campaign featuring their products. I decided to go with a simple and clean design, yet bold and eye-catching. I also added hand-drawn assets to help add a subtle texture that went with each item’s flavour, opting to let the saturated colours draw attention to the advertisements out of all the other elements.
While most of the work was done with Photoshop and Illustrator, I created 3D models of the product’s packaging to help give it more realistic shading to emphasize its dimensions.
Overall, I believe I managed to create a decent, eye-catching product that would entice an audience into “finding their flavour” with The Perfect Cup.
Adobe Photoshop, Adobe Illustrator, Adobe Dimensions
“Poster Mockup Taped to a Wall Inside a Coffee Shop” by Placeit (placeit.net). Used under the Placeit License.
“14 Newspaper Adverts Mockups (FREE PSD)” by Piotr Szmilyk (behance.net). Used under Attribution 4.0 International (CC BY 4.0). Changes made: Placed “The Perfect Cup” advertisement in the newspaper mockup.